"A household based in the northern part of London wants to find an remarkable and experienced educator to support their most junior child on his early path to becoming an English gentleman."
Looking at this listing, you might easily miss the term "beginning" as just a turn of phrase.
But, it could be the most important part of this distinctive job advert, as it seeks to hire a mentor for a one-year-old.
Many of submissions have now been sent in since the unidentified family posted their search for the highly paid tutor, who needs to be "an exceptional individual".
During the past few weeks, the post has attracted interest throughout the news, with many wondering why?
Innovative Idea
The CEO, head and founder of Tutors International, which is helping the family in their search, stated that in spite of initial skepticism, he viewed the plan "forward-looking", and "progressive".
When he met the family, he noted they understood the unusual aspect of their demand, and how young their son is.
Nevertheless, they explained that they "didn't want to wait any longer" to engage a tutor, as they had postponed until their older child was five, and by that age "cultural bias had already set in".
What precisely does the family refer to by "cultural predisposition"?
It's "all-encompassing", Adam responded. "How you eat, how you speak".
He stated the elder child had absorbed "really subtle, unspoken signals" from the family, and had taken on their cultural ways. The family explained to the consultant they hoped to prevent this pattern to repeat itself with their new baby.
The intention: To hire a British tutor, who must speak with Received Pronunciation, to shape the baby from the very start.
Subtle Influence
"Much of the learning at the outset here is somewhat osmotic," explained the expert.
It's by means of this subtle influence that the family are aiming the child will pick up the British traits they aim to cultivate.
Adam explained the tutor needed to be an individual who studied at "the right kinds of schools – the same kinds of schools as the family hope to send their son to".
"The instructor simply needs to be the suitable individual, they'll be doing things they aren't even aware they're doing, effortlessly," he added.
Money No Object
The family explained to the expert the selected educator should preferably also have knowledge of or passion in equestrian activities, skiing, creative fields and instrumental training so as to influence the child in a diverse set of hobbies.
Furthermore though, he explained the family hoped the tutor to sign up the child on a selection of lessons so the child would be "equestrian training and picking up an musical instrument by the time they are about three years old".
In the family's view, assisting their son develop into a "UK sophisticate" will bring about achievement and create opportunities.
"Taking into account the pros and cons of that, because it's certainly a status symbol," he notes.
Yet, in spite of all this tutelage in "UK identity", would the child adopt what is termed cultural bias from the multicultural family he is raised by in any case?
"Certainly", said Adam. "The family understand this might not succeed, but they've just taken the attitude of, 'let's give it a go and we should start as quickly as we can', because the expense of it is irrelevant," he explained.
Overly Optimistic
There are some in the private teaching field who share those concerns.
Another CEO, CEO and founder of Blue Education, who also offer private tutors, wrote that "the process of adopting dual cultures, or indeed, becoming oneself, is something that must be experienced personally, not engineered."
The expert noted that he had emigrated from China to the Britain at the period of seven, and had been educated knowing and practicing dual heritages. He continued to learn at the University of Cambridge.
"The idea that one individual can function as a representation of Britishness, an individual who can in some way transfer the attributes of a English gentleman onto a one-year-old child, strikes me as optimistic and impractical," he commented.
"Based on my background, employing a quintessentially English tutor from early childhood will does not necessarily create the outcome they want.
"I did not have such a figure, and nevertheless I have been lucky enough to enjoy several of the experiences they hope for their son."
He added: "The truth is, personal identity cannot be dictated from the outside; it must be chosen, and it must originate internally."
Buying Britishness
Of course, UK identity is something the CEO hopes can be educated – and marketed.
"I think the fact that the world regards us in this respect is something that we should be cherishing|valuing|appreciating
