Users will soon have a new feature that enables them to lessen the quantity of AI-made content appearing in their feeds. This move comes as the platform announced that it presently contains over 1 thousand million content made with AI.
Trial and Implementation
The update is being tested over the following weeks before a widespread rollout. This shift aligns with a increase in content created by AI, driven by emerging AI video creators.
AI Proliferation Online
It has been noted that approximately one in 10 of the most rapidly expanding video streams on another major platform primarily display content made by AI. A considerable share of this output is classified as mass-produced AI material, a phrase for substandard, factory-style content that is typically illogical or bizarre.
Based on user feedback that many people enjoy content created using AI tools, including AI artwork to science explainers, and we want to provide users the power to increase or decrease of that, depending on their own preferences,” stated a platform representative.
Volume and Proportions
The platform announced that there are presently over a billion videos on its network labeled as AI-generated. In total, more than 100 m media items are submitted to the platform each day, making AI content a relatively small portion of its overall inventory.
Customizing Your Feed
Users will be capable of reduce or increase the volume of artificial media they see by using the topic control setting in the platform and picking “AI-generated content”. Other topics that are already be controlled under the setting include news, style, aesthetics, and choreography.
Platform Guidelines
Its policies oblige users to identify “realistic” AI-made content, and it prohibits harmful fake videos of well-known individuals or emergencies. Any believable AI video that is not labeled can be taken down under its terms of service.
Furthermore, the platform will henceforth apply an artificially created label to content created with its own AI tools, or flagged by an industry-wide initiative for identifying AI-generated material. This step is intended to deter users from attempting to circumvent the disclosure requirement.
AI Literacy Programs
TikTok is also introducing a $2m awareness program for experts and institutions to produce learning resources about responsible artificial intelligence. This project will benefit non-profit groups dedicated to teaching computer science.
Moderation Strategy
The platform has defended its safety measures, during controversy over intentions to lay off a large number of content moderators in the UK. It is planning to eliminate 439 jobs in its user protection department in the UK capital, with worker representatives and online safety experts voicing alarm that people are being substituted by machine-led review.
A senior executive explained that human moderation would remain essential, but automated tools can safeguard staff by removing the most graphic content before it gets reviewed by staff. The company announced a significant reduction in shocking and graphic content handled by human moderators over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we further consider it’s very important to minimize viewing of dangerous material as rapidly, which is the area in which a lot of the machine support is really helping us process content quickly.”
